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The Baths Hall Theatre

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The Baths Hall Theatre

We worked with The Baths Hall Theatre on their fantastic new build project to install an EPoS structure from scratch. It’s always great to get in at grass roots to help shape a business.

The background

The Baths Hall is a theatre in Scunthorpe. It was officially opened on 7th November 2011, as part of a £15m construction project. It is operated by SMG Europe in partnership with North Lincolnshire Council, that own the building.

It’s located on the site of the old Baths Hall in Scunthorpe. It combines some of the original 1930s building frontage with a state of the art new extension incorporating modern technology and high levels of audience comfort throughout the building.

The transformed venue is now a vibrant hub of activity providing a platform for a vast range of high quality entertainment and performing arts.

The task

A key focus for SMG Europe when choosing an EPoS partner, was picking a solution that could deliver excellent customer service to the visitors of the new venue. Everything needed to be seamless. This covered time to serve, ordering and pre-ordering drinks for during shows. Having short wait/queue times and maintaining stock levels for orders.

To provide this level service meant having a great system behind it managing those stock levels, reporting, sales, pricing etc.

The initial installation

We were delighted to get the contract and start recommending a solution for The Baths Hall.

In total we installed ten touch screen terminals in their two main bars. Each one operating our intuitive GPoS software. This was perfect for providing the quick transaction speeds the theatre needed.

Tony Sagar, Food and Beverage Director Europe, SMG Europe commented that;

“Fidelity worked with us closely to understand our objectives and then design us an EPoS solution which has delivered fast customer service and efficient back office management.”

Interval drinks

We configured the system to allow customers to order and pay for their interval drinks as part of their initial transaction.

The drinks order is split via the till software. Interval orders are sent direct to a dedicated printer for the staff to fulfil. And a receipt is also printed at the till for the customer. This has on it their interval order and their order number. The staff then layout the orders by number using their printed slip. This means it is super quick and easy for customers to locate and collect their interval orders.

This way of working alleviates queues, improves customer service and creates time for additional sales.

Everyday management

Tasks such as stock control, price changes and performance reporting are all efficiently completed using our back office software. All the touch screen till terminals are linked into this software. Having a central system/hub provides control over the entire EPoS network.

Our real-time reporting allows management teams to drill down into the data.  This can be used for making constant business and process tweaks to keep the overall business operation running as smoothly as possible.  Being able to showing average speed to serve per customer, per event, per day. This data can be used to influence staffing levels, product purchasing, interval times even. There is so much power in the data.

In summary

This fully integrated system being used so effectively in a theatre environment is proving how flexible and robust our Fidelity EPoS solution is. It is perfect for the most demanding of catering environments and hospitality venues.

 

If you’d like to find out how we could help your business achieve the similar results, get in touch.

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