Aillwee Cave
We worked with Aillwee Cave & Burren Bird of Prey Centre to enable better working practices for customer loyalty, till systems and employee HR processes across the site.
The background
Located in Ireland, County Clare, Aillwee Cave & Burren Bird of Prey Centre welcome visitors to the dramatic underworld of the areas cave system. These are Irelands oldest caves. Tours are taken through the beautiful caverns, over bridged chasms, under strange formations and alongside the thunderous waterfall.
Once tours are completed visitors can browse the distinctly different craft shops housed across the award winning complex. The site also includes a café and a farm shop.
The problem
With increasing demand, the centre’s existing EPoS system could not perform. It wasn’t working effectively across the multiple outlets. Or for consolidated reporting. It was also proving tricky to keep track of stock.
We, at Fidelity, were approached to see if our flexible single system could help.
Stock management
Initially, we replaced the existing EPoS system with a network of touch screen till terminals. These were all controlled by our back office software. They were able to provide real‐time sales and stock management information.
At any time, of any day, the system could tell the team what stock they had and its location. This helped massively with stock control, ordering, promotions etc.
Outlet customisations
The individual terminals were configured to the relevant to outlet they were in. For example, the farm shop screens were set up to have the relevant sale items displayed on the screen. And they were linked to an integrated scale system for weighing items like cheese or vegetables etc.
This simple customisation makes it easy for employees to cover different areas. But it also helps to speed up transaction times within each area.
Ticketing
Our newly installed EPoS network enabled admission tickets to be purchased. This wasn’t limited to certain terminals but enabled for all tills. The aim was to help reduce previous issues with long queues at the main entrance.
This has now eradicated queues at the main entrance, improving customer experience. Another benefit is that visitors are able to purchase purchase additional tours or tickets from within the venue. This has increased spend per visitor.
Clocking in
Aillwee Cave chose a system which included biometric scanners. These scanners are used to automate employee time & attendance recording.
The data is fed into the central reporting software. It means that yet another process has been centralised and made more efficient by our Fidelity EPoS software.
Customer loyalty
In 2010, we helped Aillwee Caves launch their Friendship Card. This is their loyalty scheme. It has been used successfully to provide cardholders with entry concessions and notify them of special offers throughout the year via email or text message. This is another feature that has enabled Aillwee Cave to become more profitable.
Collette Donelan, Systems Administrator & Developer at Aillwee Cave Company Limited had this to say:
“Thanks to Fidelity, we now have real time sales reporting, a best sellers list and most importantly, better stock control.
Also, having chosen their loyalty cards and instant loyalty software, we have been able to provide our customers with our Friendship Card to reward them for their custom.
The hardware chosen includes biometric scanners which in turn have revolutionised our employee clock-in procedure!”
She added that…
“Fidelity have been supportive from the first sales call, developing a system for us that has truly met our needs and one that can be expanded. The technical support team also ensure that we are always in safe hands”
In summary
We are delighted with the success of these install programmes for Aillwee Cave. Our EPoS solutions have made their business more profitable through knowledge and customer experience.
If you’d like to find out how we could help your business achieve the same results get in touch.
